Strategic Implementation – Under Armor Analysis

Company Name

Under Armor (UA)

Student Name

 

 
Key Issues 1. 2. 3.
 
Value Proposition

 

 

 

 
Corporate Strategy Growth Pause Retrenchment
Business Strategy Cost Leader Differentiation Focus
Functional Strategies      
 
External Analysis
PEST Political/Legal  
  Economic  
  Social  
  Technological/Environmental  
  Overall Fav/Unf  
 
Porter’s 5(+) Forces Strong Moderate Weak
    Competitors      
    New Entrants      
    Substitutes      
    Suppliers      
    Buyers      
    Other      
Overall LTPP  
 
Industry Assessment
    Industry Primary

 

Secondary

 

 
    Life Cycle Growth Maturity Decline
    KSFs      

 

 

                                                                            Internal Analysis
Strengths      
Weaknesses      
Opportunities      
Threats      
 
Financial Analysis
Under Armour (UA) 20xx 20xx 20xx
Current Ratio      
Debt/Equity Ratio      
Inventory Turns      
Revenue Growth %      
Gross Profit Margin %      
S,G&A %      
Net Profit Margin %      
       
Nike (NKE) or Columbia (COLM) or Lulemon (LULU) 20xx 20xx 20xx
Current Ratio      
Debt/Equity Ratio      
Inventory Turns      
Revenue Growth %      
Gross Profit Margin %      
S,G&A %      
Net Profit Margin %      
       
Overall Financial Health

 

 

 

IDEA GENERATION
  Opportunities Threats
 

 

Strengths

 

Apply Strengths to Opportunities

 

 

 

 

 

Apply Strengths to minimize Threats

 

 

 

 

 

 

Weaknesses

 

Minimize Weaknesses with Opportunities

 

 

 

 

 

Minimize Weaknesses and Threats

 

 
OPTIONS
  Description Pros Cons
Option 1      
Option 2      
Option 3      
 
RECOMMENDATION/IMPACT
Idea à Impact Year  1 Year  2 Year  3
       
       
       
       
       

 

 

Grading Rubric

 

 

Description

Possible Points Actual Points  

Comments

Key Issues/Value Proposition 5    
Strategy (Corporate/Business/Functional) 5    
External Analysis 10    
Industry Analysis 10    
Internal Analysis 10    
Financial Analysis 10    
Options 30    
Recommendations/Impact 20    
     TOTAL 100    

 

 

 

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