MMM306 – Global Strategy and International Management
Description / Requirements
Group Assignment: Group Research Project – A Strategic Internationalisation Report (4000 words)
Banyan Tree’s Expansion to India
This assignment is a written strategic internationalisation report that your team (of 3 members), acting as consultants, will prepare for Banyan as part of the firm’s preparation for expansion in India. Banyan is the same company that you have studied as part of your first assignment (i.e. the individual case analysis).
In this assignment, you should assume that Banyan is NOT YET operating/doing business in India. This assignment will challenge your team’s capability to recommend whether the hotel market in India is a market that Banyan should exploit, and if it is, be able to explain why and how.
This assignment is an opportunity for you to apply your knowledge of Global Strategy and International Management theories, concepts, models, frameworks and analytical tools in the context of an international company, Banyan. You will demonstrate your skills in systematic analysis of Banyan’s global business environment and its plan for internationalisation in India. You are expected to draw on our learning and teaching materials, the Banyan case and supporting document (i.e. the industry reports – Thailand and India), online academic journal articles and research databases that are accessible through our Deakin library. In this assignment, your group is expected to engage in collaborative research work in order to present a well-written report for Banyan. In other words, you are expected to go beyond the main documents (e.g. the case and industry reports) as far as necessary to present well-argued recommendations. Refer to our CloudDeakin for more suggestions on which resources to use in your research project. You are encouraged to draw/build on/use your findings from Assignment 1.
Your team’s task in this assignment is to work together in conducting research that will inform your report. There are specific questions that you will need to answer that will guide you in your task. A template is provided below. The maximum number of words is 4000 words. A critical factor in your preparation of the report is that all sections must be cohesive and integrated. In other words, all sections should be consistent and should build on one another.
Please use Times New Roman font, size 12, double space and 1 inch margin in all sides. If you cite any reference, the reference list is NOT counted in the maximum number of words. You are free to attach appendices (not included in the word count) to support your report. However, please use appendices sparingly and strategically because these will not be marked.
Structure of the Report:
Cover page/Front Page
1. Executive summary (max 200 words)
2. The competitive position of Banyan (700 words)
3. Key elements of India’s institutional environment (900 words)
4. Strategic recommendation (1700 words)
a. How should Banyan enter the hotel market in India?
In your recommendation, be specific with your recommendation (e.g. what mode of entry). For example, if you recommend that Banyan should form a strategic alliance, specify how, what form of alliance, with which company/organisation, etc. This is where research is very important.
Be able to discuss the resource-based, industry-based and institution-based considerations/advantages/disadvantages of your recommendation.
5. Conclusion (200 words)
6. Reflection (300 words)
The details of each section are discussed below.
Cover page/Front Page:
Please provide the following details in the cover page of your report:
Title of the group research report: You can simply say, Strategic Internationalisation Report for Banyan. You may want to be creative and add a running title if your team wishes so.
Group Number and List of Team Members with their corresponding ID Numbers. Please INDICATE which member worked on (e.g. led or spearheaded) which section of the report.
Tutorial Session Day and Time and Campus. Please indicate the day and time of your tutorial session as well as Campus location. If off-campus/online, please indicate so.
1. Executive Summary
The executive summary should present what the report is all about and the highlights of the components of the report. By reading the executive summary, the reader should have an overview of what the report is all about and be enticed to read the rest of the report.
2. The competitive position of Banyan
This is the section where you will need to examine the strengths and weaknesses of the company relative to the competition. In your analysis, you should focus on how competitive do you think Banyan will be in India given the inherent industry-based risks found in that part of the world. You need to anchor your analysis on relevant topics that we have covered in this unit. For example you may want to describe and evaluate in a systematic fashion the previous and current global strategies pursued by the firm, its resources and capabilities and how these impact on the value chain of the firm which eventually shape the firm’s competitive advantage (or competitive disadvantage!) all relative to the key competitors in the target market/country. Key to your analysis is a systematic approach that tells a cohesive story of the competitive position of Banyan as written in the case given the international business risks – industry-based risks in particular – that are inherent in the host country – India. Focus on the dynamic capabilities of Banyan (or lack of these) and factor these into your analysis in relation to the competition. This approach enables you to build on and use some of your findings from your Assignment 1 analysis.
Your goal here is to articulate whether Banyan is strategically well-positioned to exploit the emerging opportunities in India (in item 3). If Banyan is not strategically-well placed, explain how it can become one.
3. Key elements of the Indian institutional environment
The focus of this section is to highlight some key institution-based factors or conditions that will have significant impact on the competitive position of Banyan should it decide to venture into India’s hotel market. You should draw on our topics under the institutional-based considerations of strategy in identifying and explaining the role of some key institutions that may increase OR reduce the international business risks associated with doing business in the Indian hospitality/hotel industry. Draw on our topics to tell a cohesive story that is full of convincing arguments about the opportunities and threats emanating from either the formal or informal institutions that shape the risks in doing business in this industry in India This is another research intensive part of your project where you may need details about business environment in India. Use the industry report as a spring board for your research to gather relevant data. Be mindful that there is an ocean of data out there. Focus on what you think is relevant to your analysis. This is a test of your critical- thinking and problem solving capabilities. You will find the World Bank’s Doing Business Reports helpful in this part of your analysis.
4. Strategic recommendation
The purpose of this section is for your team to make a recommendation on how Banyan should enter the Indian hotel market.
In your recommendation, be specific with your recommendation (e.g. what mode of entry). For example, if you recommend that Banyan should form a strategic alliance, specify how, with which company/organisation, etc. This is where research is very important.
Be able to discuss the resource, based, industry-based and institution-based considerations/advantages/disadvantages of your recommendation.
Do not just explain and rely on research data to back up your recommendation. Make sure you anchor your arguments on our topics and the data/arguments that you have presented in the previous items (above).
5. Conclusion (200 words)
In this section you may want to include a brief summary or synthesis (key points/arguments) of your analysis. You can include a call for action for Banyan’s top management given the results of your research and recommendations.
6. Reflection (300 words)
The conclusion should present the project team’s insights, realisations, and lessons gained upon completion of the project. It should also include a brief narration of how the project team dealt with the challenges and difficulties that the team has encountered in the course of completing the project.
7. List of references
8. Appendices (not counted in the word limit)
You place here any supporting analyses/graphs, tables, etc. that you think will add value to the main points that you have presented in the report. You can use this section in a strategic way by placing supporting information (e.g. tables, figures, graphs, etc) which you think will provide more details about some critical information that you have provided or highlighted in the main body of the report.
Banyan Tree Country of Origin: For purposes of your analysis, please assume that Banyan Tree’s country of origin is Thailand – being the country where the first Banyan Hotel was set up. (You will know later that Banyan’s headquarters in now in Singapore!). This assumption is critical to your case analysis.
The FIRST page of your document/file should be the TITLE PAGE which shows the TITLE OF THE ASSIGNMENT (i.e. Group Research Project – Banyan), your FULL NAME AND ID NUMBER, and WORD COUNT. The succeeding pages include your assignment (answers to the questions). There is no need for table of contents.
Please upload your assignment file (in Word Document format) to Assignment 2 Folder under the Assessments tab in CloudDeakin on or before the due date.
You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.
Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.
When you are required to submit an assignment through your CloudDeakinunit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.
• Penalties for late submission:The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. ‘Day’ means calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.
• For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the documentYour rights and responsibilities as a student in this Unitin the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.
• Building evidence of your experiences, skills and knowledge (Portfolio) – Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential employers. There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like.Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents.