Mercury Athletic Footwear- Vauling the Opportunity

Table of Contents
Executive Summary
Problem Identification
Recommendation Thorough Analysis (& why?) SWOT, 5 Forces, PESTLE
Financial Analysis on Merger- should they merge?
Case study at: https://services.hbsp.harvard.edu/services/proxy/content/57535718/57535744/d0790ea67f90d92d7f6bcd0e8b9ca062

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