MARKETING WELLNESS AND PREVENTION

Marketing Wellness and Prevention

For the second part of this assignment, please write a 4-page essay (This does not include the cover sheet or the reference page.) in which you evaluate the existing wellness and prevention marketing program of the health care organization-South East Georgia Health System(https://www.sghs.org)..

Part A) Assess the marketing strategy of the health care organization with respect to wellness and prevention. What are the limitations to the current approach?

Part B) Describe how you would improve the wellness and prevention marketing program. If your selected organization does not currently have a wellness and prevention program, then describe instead how you would market it

 

 

BACKGROUND-ATTACHED

Francer, J., Izquierdo, J. Z., Music, T., Narsai, K. Nikidis, C., Simmonds, H., & Woods, P. (2014). Ethical pharmaceutical promotion and communications worldwide: codes and regulations. Philosophy, ethics, and humanities in medicine, 9(1), p. 7

 

Geangu, I. P., Dumitru, I., &Gârdan, D. (2013). Ethical and legal aspects of marketing activiity in the field of dental healthcare services. Contemporary Readings in Law and Social Justice, 5(2), 904-918.

Gitterman, A. (2013). Ethical issues and practical challenges raised by internal investigations in the life sciences industry. Defense Counsel Journal, 80(4), 372-394

 

Glied, S., &Oellerich, D. (2014). Two-generation programs and health. The Future of Children, 24(1).

 

Hancher-Rauch, H., Hicks, L., Mayol, M. H., &Casselman, K. (2013). SAVING YOUR WELLNESS PROGRAM. Journal of Physical Education, Recreation & Dance, 84(6), 29-34.

 

Hanna, L., Barry, J., B.Sc, Donnelly, R., Hughes, F., M.Pharm, Jones, D., D.Sc, Laverty, G., Ryan, C.,. (2014). Using debate to teach pharmacy students about ethical issues. American Journal of Pharmaceutical Education, 78(3), 57.

 

Horwitz, J. R., Kelly, B. D., &DiNardo, J. E. (2013). Wellness incentives in the workplace: Cost savings through cost shifting to unhealthy workers. Health Affairs, 32(3), 468-76.

 

Stichler, Jaynelle F. (2013). Ethical considerations in healthcare design and construction. HERD: Health Environments Research & Design Journal, 6(4), 5-9.

 

Womack, C. A. (2013). Ethical and epistemic issues in direct-to-consumer drug advertising: Where is patient agency? Medicine, Health Care, and Philosophy, 16(2), 275-80.

 

 

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