Key statistics of the food service segmentation

Deliverable Length: PowerPoint presentation of 8-10 slides

Course Objectives:

  • Identify key statistics of the food service segmentation.
  • Recognize market characteristics effecting industry conditions.
  • Analyze food service reports on market size, trends, market segmentation, consumer attitudes and purchasing habits.

Library Research Assignment

You are making a presentation on the corporate performance outlook to the CEO and CFO of your company. Select a real-world example of either a fine-dining or casual-dining operator. You must conduct online research to complete this assignment. Complete a corporate profile of your chosen operation.

In your corporate profile, you must include the following:

  • The name of the company you have chosen
  • Sales data from last year
  • Sales projections for next year
  • Trends used by the operator to attract customers
  • Number of outlets (corporate/franchises)
  • The operator’s target market

Using the information gathered from your research, prepare a PowerPoint presentation. Be sure to prepare a complete and organized professional presentation. You are presenting this information to the CEO and CFO of your corporation.

  • Analyze your research and findings. Based on your analysis, your final slide should include a list of at least 5 recommendations on how you think the company could improve profits for the following year.
  • Be sure to use proper APA style and cite all sources.
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