Groupon Inc.

Text Book:

Wheelen, Thomas L., J. David Hunger, Alan N. Hoffman, and Charles E. Bamford. Strategic Management and Business Policy. 14th ed. Upper Saddle River, NJ: Pearson Education, Inc., 2015.
ISBN-978-0-13-312614-3

The case study: “Groupon Inc.: Daily Deal or Lasting Success?” Case 11, starting on page 11-1, will include a

Table of Contents

Abstract

Synopsis – A synopsis is a brief overview of the case. A written case study synopsis should not exceed 2-3 paragraphs.

Resources-are inputs into a firm’s production process, such as financial capital, equipment, the skills of individual employees, patents, finance, and talented managers.

Capabilities- is the capacity for a set of resources to integratively perform a task or and activity. Through continued use, capabilities become stronger and more difficult for competitors to understand and imitate and usually lead to a competitive advantage

Core competencies- is a resource and/or capability that service as a source of competitive advantage for a firm over its rivals. A firm’s functional skills. What the firm does better than its competitors.

3 Findings of fact- these are strategic issues discussed in the case studies and usually identify potential problem areas for the firm. Additionally, these strategic issues are facing the firm’s strategic managers at the end of the case’s time frame.

Each finding of fact will require a Recommendations /justified solution, each a minimum of one page each.

Recommendations/ Justifications- are directly tied to the findings of fact. For each finding of fact, a thorough, justified, recommendation must be provided. How are you going to rectify the strategic problems that you have identified and why. Additionally, this section should also include an implementation discussion. General statements and blanket conceptual recommendations that are not fully justified with the facts of the case, are not acceptable. The recommendations/justifications section of the paper should be one-two pages each in length.

The only source/references is the textbook.

This is the order of how the paper should be broke down, please label each section including the (finding of fact 1,2,3) and the (Recommendation/Justification 1,2, 3)

Table of Contents

Abstract

Synopsis- 2-4 paragraphs

Resources

Capabilities

Core competencies

3 Findings of facts- one to two sentences each in length

3 Recommendation/Justification -1page each

( Please remain within the confines of the case study data)

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