Global Marketing and Online Business Marketing Plan Formulation

Dear Writer,

Please see below details of my assignment. I will be separately some documents as well for your reference. Please note that I’m on a tight deadline and thereby kindly request you to finish by the 48 hour deadline. It will be highly appreciated.

ASSIGNMENT BRIEFING:
Formulate a global marketing plan for an online business of your choice.

CRITERIA:
1. Select a real life company (Amazon, Ebay or Alibaba).

2. Critically evaluate the current online business marketing plan.

3. Find out weaknesses and areas for improvements.

4. Develop on the weaknesses.

5. Justify, that your proposed marketing plan is ethical

ASSIGNMENT STRUCTURE:

– Table of Contents.

– Executive Summary.

1. COMPANY OVERVIEW.
a. Offline/online.
b. Profits, market share, digital KPIs.
c. CCDVTP (Create, Communicate, and Deliver
Value to a Target market at a Profit – Philip
Kotler).

2. WHERE THE BUSINESS IS CURRENTLY?

3. WHERE DO YOU WANT TO GO?

4. HOW DO YOU WANT TO GO?
a. Strategies.
b. Digital marketing/ Integrated marketing
communications.
c. 4Ps/7Ps.
d. STP (Segmentation, Targeting and
Position).
e. Ansoff and Uppsala models.
f. SWOT, PESTLE and Porter’s 5 forces.
g. Competitor analysis – competitive
advantage.
h. Key business issues.
i. Online business activities.

5. FINANCIAL FORECAST (Need tables/figures please).
a. Market potential.

6. ETHICAL REVIEW.
a. Triple bottom line.

7. CONCLUSION.
a. Online/offline recommendations.

Attachments Include:

1) Detailed Assignment Requirement
2) Assignment Structure
3) Guideline from our Lecture on how to formulate a marketing plan. (For your reference).
4) Digital Marketing Measurement Model. (For your reference).

If you have any inquiries, please feel free to let me know. Thank you very much.

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