Describe the nature of competition in your industry

1. Briefly describe the industry market for Dominos Australia and evaluate current trends in:

a. Growth;
b. Profitability; and
c.Macro environment (PESTLE factor).Please place PESTLE in an appendix, it will not count as part of your word count.

2. Describe the nature of competition in your industry. Explain and analyse your organisation’s place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.

3. Outline and examine the major market segments for your organisation and identify your primary and secondary target markets.

4. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.

5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.

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