Describe the global car industry characteristics

Prepare a 2-3 page case study. Double space, font size 12. Please also include a reference page.

Note: this is a turn-it-in assignment so please do not use too much direct quotations.

Read Case #3: Speed Bump (NASCAR Company)

1. Describe the global car industry’s characteristics.

2. Describe and analyze NASCAR’s domestic and global corporate strategies.

3. Describe NASCAR in terms of product design, manufacturing, marketing, and corporate culture.

4. How do you suggest NASCAR increase its presence in the global automobile market?

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