Cultural differences

 

Topic: The cultural differences in business negotiations with American and Chinese partners.

 

 

Introduction:

 

Initial situation / problem situation: today: Globalization and digitization -> Conflict potential: misunderstandings due to cultural differences -> Stereotypes & prejudices

 

Aim: To avoid “stumbling blocks” in intercultural business relationships, especially with American and Chinese partners, to ensure successful cooperation between business partners (-> Strengthening negotiating competence).

 

Body (Main Part):

 

  1. How do cultural misunderstandings arise?

 

  1. Definition of stereotypes

 

  1. Stereotype “American” (general)

 

  1. Special features -> Business negotiations with Americans

 

  1. Stereotype “Chinese” (general)

 

  1. Special features -> Business negotiations with Chinese

 

Conclusion:

 

A brief summary of the results (“Tips for an Appropriate Negotiation for Central Europeans with Americans and Chinese”)

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