Case analysis report

Case: “Gore-Tex and W.L. Gore & Associates: An innovative company and a contemporary culture” [Source: Chap 3, page 110]Review the case and based on your learning from weeks 1, 2 and 3, answer the following three questions.

Q1. Use the Cyclic Innovation Model (Fig 1.9, pg30) figure to illustrate the innovation process in this case and provide a brief description?

Q2. It seems that Gore Associates is heavily oriented towards technology; what are some of the dangers of being too heavily focused on technology?

Q3.What has been the Gore strategy to achieving success in its markets? How is this strategy now being challenged?

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