BUSINESS MODEL GENERATION

 

                                               

 

 

Assignment 1 – Individual Report

 

BUSINESS MODEL GENERATION

 

 

Read the book Business Model Generation by Osterwalder&Pigneur.

 

You will be required to hand in areport with the following two key sections:

 

  1. Using the Business Model Canvas, draw and describe the business model for one of the businesses listed below. You will be required to submit the canvas as well as a detailed description of each of the items on your canvas.

 

  1. Emaar Properties

 

https://www.emaar.com/en/what-we-do/communities/uae/

 

  1. Generate a new business model for your company that represents a new innovative approach to reposition the company in its industry and ultimately solve its most pressing business challenges.

 

You should follow the Ideation method discussed starting on page 135 and use one of the four epicenters of business model innovation outlined on pages 138 – 139 as the central them for your new business model.  You will be required to submit the canvas for this model, as well as detailed description of each of the items on this canvas.  I would also like you to submit, in the appendix, evidence of your Ideation innovation process.

 

The following points should be covered in your assignment:

 

  1. Old Model Variables with a clear explanation of the old model
  2. New Model Variables with a clear explanation of the new model and its rationale
  3. Ideation Process/Industry Analysis/Overall Environmental Scan

 

Throughout the process please keep in mind that the rationale behind proposing a new model is very important. You are expected to highlight the problems with the current model or areas of improvement. You are also expected to explain the logic or reason behind choosing any specific model in comparison to the other available models.

 

This is an individual assignment.The body of your report must use 1½ line spacing with 12-point fonts,between 3000 and 5000 words, with no minimum or maximum number of words. Feel free to use an appendix for additional information you feel is relevant to your business model(s).  Appendices will not count towards your word count. You can use any form of referencing for all external reference material as long as you are consistent throughout.

 

You will be required to hand in an electronic version of your report by Email Word or Adobe and a paper copy at the beginning of class.

 

This assignment will count for 15% of your final grade.

 

 

 

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